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CU Link is all about connecting you with the perfect credit union in Michigan.

The 2016 "Steps" Campaign

CU Link continues to be about making connections.

This unifying force strengthens the perception of Michigan credit unions. Our campaign is more than facts, such as better rates, lower fees and ATM access. In 2016, we are launching our new “Steps” campaign. This links all of the important life steps people take: from buying a car, going to college, getting married, starting a family to an important financial step: joining a Michigan credit union.

This is our story, and it’s just the beginning.